Choosing A Suitable Custom Trade Show Exhibit Design For Your Company

By Elaine Guthrie


Conventions can tap the target markets attention if executed properly. This can promote awareness that one can convert into leads or sales. Finding the appropriate custom trade show exhibit design is ideal to achieve such result. Assign a team or outsource such task to make sure that every detail is met. Do this at least a month before the actual event to avoid disappointment.

Know your clients to determine what approach you should use for the effort. Play with their curiosity to trigger their interest. Conduct random surveys to collect such data. Use the results in planning and composing the final layout. Incorporate these facts with the theme of your stall to get a good first impression.

Budget plays an important role in securing an effective display. However this should not compromise quality. It should still be functional and flexible despite unexpected turns. Shop around online or simply visit showrooms for good deals. Ask for recommendations if needed. Compare at least two options before executing any plans.

One does need a large space to obtain good results. Make use of your creativity to decorate that space. Utilize every inch to provide room for those marketing materials and guests. Your employees must be able to move around it to ensure faster and efficient transactions.

Do not turn your booth into a circus. Keep it clean and simple. Make use of striking but enlightening banners to connect with your clients. Have leaflets ready for display and distribution. Use commercial brochure holders or assign personnel to give it away. Consider giveaways but do not spend too much on these items. Audiovisuals such as television and computers can be handy but check with the coordinators if they would allow it.

Prepare contingency plan in case something goes wrong. Technical malfunctions may happen unexpectedly thus one must be versatile enough to use a different approach to avoid irritating clients. Having extra equipment or materials on site is advisable to support your employees during this unexpected adversity. Remember dissatisfied clients can do so much harm on the credibility of your company thus you should not ignore.

Choose a local provider if you need to outsource this effort. Note how their previous clients rate them in terms of efficiency and customer service. Browsing their websites is convenient but it may not be enough to address some hesitations and concerns. Discuss business with them personally to ensure you thoroughly understand their policies. This will also give you a good idea how attentive they are in handling your requests.

Pay attention to the amount of time they provide in delivering, setting up and dismantling the whole equipment. Note how much it cost to obtain a good service. You may need to ask how much they charge for additional requests. They should also be prompt in providing assistance in case the equipment malfunctions. They should also be flexible to any last minute adjustments. Anything can happen thus they should always have some back up.




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