Why Does My Website Rank So Low?

By Paul Wyatt


Search engines are becoming strong in the eyes of the world. Everyone seems to be "Googling" it these days. If a person wants to buy a baseball bat, then they Google the keyword, "Baseball Bat" and millions of websites pop up. If your website is not in the first 3 listings, then you basically don't exist. There are usually 2 to 3 pay per click ads above your listing. Is it even worth trying to get to the top of a one keyword listing? Most SEO experts say that it's impossible to keep your listing at the top of most search engines. The reason is because the search engines are always updating their algorithm. You can never base your business on an SEO campaign.

If you currently have a website, there are a few things that you must do each day in order to rank well in the search engines. In 2016, the major search engines released and algorithm that allows your post to rank higher in the search engines as you post it. The newer your post, the better. The post will not stay at the top of your keyword forever. However, you will be able to see your post get at least 1 click for most search terms. This means that you need to update your blog/website at least once a day. Always post something new.

Do pictures and video matter anymore? This is a question that is easy to answer now a days. The easy answer to this question is yes! Pictures to matter because we live in an extremely visual society. In the days of the Moby Dick novel, you did not need to have pictures. Most people enjoyed reading the printed word and actually had their only pictures of what you were saying in their minds. Today, the world has changed. People see pictures in magazines, television and the internet. Without a good picture, most people won't even bother with what you wrote. Your content must be factual and capture the reader's attention. If you don't know how to write good content, find someone that does.

Content has always been king on the internet. The search engines look for content that it thinks a person would find to be most useful. Most content writers say that a post should be at least 1,500 words. This may sound like a lot of words to you. However, if you go to CNN's website, you will find that most of their posts are over 500 words and include either a video or picture. You won't find many posts with just an article. They have one of the most highly trafficked websites in the world. It is clear that people love to read and look at pictures at the same time.

Try to find informative information for your viewers. As each visitor comes to your website, they need to stay an average of 2 to 5 minutes. Most websites cannot hold a visitor for over 1 minute. The longer that they stay on your website, the more quality it shows the search engines. If you want high quality websites, then you need to fight for them. Let go of past obstacles. In order to rank well in search engines, your website has to have good backlinks. Learning how to build backlinks is one of the best ways to gain rankings.




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