Creating Better Trade Show Exhibit Designs

By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

For starters, decide on how big your images would be. The best trade show exhibit designs is the perfect combination of the elements needed. If you would accidentally overpower the texts with the images beside it, then your goal for attracting attention would not be achieved. You have failed.

You must implement the right blend of colors in your posters. Be reminded that people can be very particular with the colors that they are seeing. If you have placed to much neon hues in here and you are bound to fail. Try to be creative and wise at the same time. Spend more effort in mixing and matching things.

Be specific with the tools that one would be using for the design of your main tarp. Keep in mind that everything that you would be put in there has to be seen by a lot of people. If not, then your masterpiece is going to be another pass me by booth that no one would dare to have a second glance on. That can be the worst fate ever.

You should be wise with regards to criticizing your drafts. Take note that this still has to go through your superior. So, to prevent you from putting yourself to shame, go over the different versions of the sample. If you will perform that, then you can have the assurance that you picked the right thing.

You must put more effects to your work. If your team can draw the eyes of other people in with the use of those effects, then continue being on the right side of the road. If you will conduct that action, then your efforts will have a place to go and that is enough motivation on your part of the moment.

Cut everything in the right dimensions. Again, accuracy is very much needed in here. If the posters are going to be a little bit too short, then that can compromise your entire work. So, brief your team thoroughly and let them know that you would not tolerate any kind of mistake from their end.

Mainly focus on your brand. Those images and other texts are just helping agents. If you have the name of your company in the largest font, then people would know whom they are talking to. When that happens, then it would not be that hard for you to start with your sales pitch.

Overall, settle for perfection and that can never be emphasized enough. Put in your mind that there will be some people who will be more critical then you. So, try to meet their standards as much as you can.




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