Tips In Making Your Custom Trade Show Displays Shine

By Phyllis Schroeder


There are numerous industries these days that are looking for marketing strategies that are effective for their business. One of the many marketing strategies that can be used nowadays is the use of custom trade show displays. No matter what field it is, be it healthcare, insurance, government, education, technology, or food, the tradeshow should be a good option for marketing.

You should make sure that your products are highlighted well in the said display. You must make sure that you do this right so that you can make your target market notice you. In that case, you better take note of some tips that are helpful in this endeavor. Here are some of the tips that can make you shine with the said showcase.

First, you have to develop a theme. The theme that you use does not have to be expensive or elaborate. What you should display should be related to your business or sales pitch. If you are selling laptops, then you better make the display relevant to the product that you are selling in your business.

You must also learn to use audio and video materials to your advantage. When you are picking out what audio and video materials to use, you have to pick out the ones that are engaging, interactive, and informative. These materials can easily catch the target market's attention. It can keep them coming to your display booth.

Special effects can be added to your booth so that it highlights the flagship products you plan to offer to your market. You can install it in the booth together with the video and audio materials that are necessary for the display. Pick out the best special effects that you can find to improve the value of your booth.

Music is also a requirement for the showcase. The music that you choose to play during the showcase should be relevant to your company as well as to your sales pitch. You have a wide variety of music to choose from, ranging from metal to slow rock. It is up to you to decide which music is suitable for the business.

Prepare enough promotional items to give out during the tradeshow. You can pick out any kind of promotional item to hand out during that event nowadays. You can choose to give out calendars, imprinted pens, pins, candles, or t-shirts. Make sure that these promotional items have the company's name and logo, to remind potential buyers of your company when they see them.

It will be beneficial for you to have a company mascot. The mascot is the one that draws the attention of the target market to your showcase. You have to feature one so that your display will stand out from the rest of the ones showcasing their trade in the fair. To feature a mascot, it should be easier for you to rent the costume that the mascot wears.

If you can afford it, you might want to consider hiring a celebrity spokesperson. It might take a hefty sum out of your budget if you hire supermodels or high-class actors. Instead of national-level actors, you might want to consider hiring the local ones for this showcase. Hiring them is significantly cheaper.




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